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Retail / E-commerce · 2021 · Elementor
Knitted to Perfection
A warm, craft-led storefront for a 70-year-old American knitwear maker.

About the project
Newberry Knitting needed an e-commerce experience that felt as soft and dependable as their gloves and mittens. I built a WooCommerce front in Elementor with a custom terracotta palette, featured-category carousels, and product cards that highlight sale pricing without shouting.
My contributions
- 01Designed and built the homepage, shop archive and product templates
- 02Configured WooCommerce product categories and featured collections
- 03Tuned mobile breakpoints across hero, product grids and footer
- 04Optimised images and plugin stack for faster page loads