← All work

Retail / E-commerce · 2021 · Elementor

Knitted to Perfection

A warm, craft-led storefront for a 70-year-old American knitwear maker.

Newberry Knitting — full page

About the project

Newberry Knitting needed an e-commerce experience that felt as soft and dependable as their gloves and mittens. I built a WooCommerce front in Elementor with a custom terracotta palette, featured-category carousels, and product cards that highlight sale pricing without shouting.

My contributions

  • 01Designed and built the homepage, shop archive and product templates
  • 02Configured WooCommerce product categories and featured collections
  • 03Tuned mobile breakpoints across hero, product grids and footer
  • 04Optimised images and plugin stack for faster page loads